Coco Rocha stars in the ad campaign for Karl Lagerfeld’s hotly anticipated collection for Macy’s. The model quietly uploaded this cool behind-the-scenes video from the campaign shoot that features interviews with her and Karl, who shot the campaign in his Paris studio. Karl doesn’t sounds terribly excited about the collaboration–when asked about the inspiration, he just repeats, “It’s all about Macy’s.” Still, it’s fun to hear him talk and to watch his gloved hands sketching. Enjoy! And click here to peep the full collection.