Yesterday the Anna Dello Russo was on hand in New York to talk about her latest role as “guest editor at large” for Macy’s INC line. Though the Vogue Japan editor and OG street style star is known for wearing head-to-toe runway looks, styling for Macy’s wasn’t as much of a stretch as you’d think.
“Having followed Anna and her past and her present and the huge following that she has in both the fashion community as well as the millennial customer, we thought she would bring just a tremendous amount of creativity and experience and a creative voice to our campaign,” said Nancy Slavin, SVP of Marketing at MMG. We’d have to agree. In her role as “editor at large” she styled the campaign (lots of yellow and gold) using her deep fashion connections to snag supermodel Karolina Kurkova (and herself) and photographer Inez van Lamsweerde. Well played, Macy’s.
We sat down with ADR, who looked stunning as ever in a tight ruched black INC mini (note to self: do some yoga), to talk about her work with Macy’s, her appeal to the “younger generation,” why fashion is too serious, and finally, Marc Jacobs at Dior.
Fashionista: Why did you say yes to this project with Macy’s?
Anna Dello Russo: I was looking for a new way to express myself and an escape for the magazine–that’s what I did my whole life. It refreshes your point of view. It’s kind of like having a baby. This is my new baby.
You’re known for wearing couture–how did you approach a line like INC that’s mass? Was it a challenge?
The way I dress, in couture, it’s less relevant. To me, it’s about my attitude on fashion–which is fun and high energy. I have a democratic approach to fashion. So this was my approach to INC.
It was a great challenge for me to see if I could build my story around INC’s fall collection. I put the story together with energy–I think that’s why the new generation likes me. What I’m doing is fun. It’s contagious. Don’t be so serious about what you are, what you’re not, no, just do it. I use fashion as a smell as a flavor and then go color your world with it. That’s my philosophy. And it works.
You mentioned your connection with the younger generation–tell me more about that.
I’m one of the editors that has also turned blogger. I’ve been part of the web evolution, connecting people to the younger generation on the web. And because I’m photographed all the time on blogs and with bloggers I became a reference to the new generation. It’s good because it’s changed the rules in fashion. It’s not just about newspapers anymore. The web is really more relevant.
Do you think people take fashion too seriously?
Sometimes, yes. Too serious, too stiff. We cannot do this we cannot do that. I don’t know. We have to be feminine, we have to be always young and full of energy–that’s my mantra.
Where do you find all that energy?
From fashion, and I give it back to fashion. I find my energy from yoga–I practice yoga every day and I swim every day. And I love life. Fashion for me is the way to project all this energy and play with your personality.
What are you looking forward to this week in New York? Which designers stand out to you?
Fashion is a creativity tsunami. Alex Wang–the young generation loves him like we used to love Helmut Lang. He has the power. This little kid is the one. And you see Marc Jacobs has had this brilliant career and now he’s going to Dior. He’s one of the five designers of the century.
We hope your ears are burning Marc, that’s quite an endorsement! And just another reason to love Anna Dello Russo.