Breaking: Dolce & Gabbana Killing Its D&G Line

Dolce & Gabbana has just announced that today's spring 2012 show for its D&G diffusion line will be the label's last, WWD is reporting. The trade reported back in March that there were rumors that D&G was on its last legs. Sources close to the designers as well as Italian retailers said that the two lines were "cannabalizing" each other because they were too close in price. Other retailers actually expressed surprise at the rumors, because the D&G line did especially well in Asia and Russia. The designers said in a statement today that folding D&G back into their signature line would give "even more strength and energy to our collections." It's expected that the scope of the collection will increase to include other categories.
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Dolce & Gabbana has just announced that today's spring 2012 show for its D&G diffusion line will be the label's last, WWD is reporting. The trade reported back in March that there were rumors that D&G was on its last legs. Sources close to the designers as well as Italian retailers said that the two lines were "cannabalizing" each other because they were too close in price. Other retailers actually expressed surprise at the rumors, because the D&G line did especially well in Asia and Russia. The designers said in a statement today that folding D&G back into their signature line would give "even more strength and energy to our collections." It's expected that the scope of the collection will increase to include other categories.
*Photo: Dolce & Gabbana

*Photo: Dolce & Gabbana

Dolce & Gabbana has just announced that today's spring 2012 show for its D&G diffusion line will be the label's last, WWD is reporting.

The trade reported back in March that there were rumors that D&G was on its last legs. Sources close to the designers as well as Italian retailers said that the two lines were "cannabalizing" each other because they were too close in price. Other retailers actually expressed surprise at the rumors, because the D&G line did especially well in Asia and Russia.

The designers said in a statement today that folding D&G back into their signature line would give "even more strength and energy to our collections." It's expected that the scope of the collection will increase to include other categories.

Dolce & Gabbana has had its share of troubles, including tax evasion charges for which the designers were eventually acquitted. But other businesses, such as its fragrances and young color cosmetics business, have re-energized the company. This is obviously a move to redefine and strengthen the Dolce & Gabbana signature label. Are you sad to see D&G go?