Images from Brazilian swim label Blue Man’s latest campaign featuring transsexual model Lea T. have just been released on Made in Brazil blog.

Shot by Terry Richardson, the campaign features a gorgeous, tanned Lea T, clad in one of the label’s lace-up one-pieces. The campaign also features Marlon Teixeira horsing around with another male model–though there’s no sign yet of the two kissing, something else we were looking forward to seeing in the ads.

What we like most about the ads, is that they embrace Lea T for what she is: A gorgeous, talented model. Blue Man neither draws attention, nor ignores Lea T’s unique identity as a model–In other words, they don’t make a gimmick of her sexual identity.

We hope other brands and magazines are taking notes.

See the full campaign below.