Gap Spring 2012: Get Ready to Fall (Spring?) Into the Gap Again

The Gap went through some tough times this year. They fired Patrick Robinson, the creative director and face of the brand (and still haven't named a successor), and then there was that whole logo change fiasco. So we're happy to report, after taking a tour through Gap's spring collection yesterday, that the retailer is back on track. They've returned to the casual Americana that made them a staple in everyone's wardrobe. It's back to the basics--jeans, tees, cotton dresses, striped sweaters--but with a focus on making them true quality stand-bys you can rely on and mix with your fancier designer pieces. There's an emphasis on comfort, but not at the cost of style.
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Leah Chernikoff
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The Gap went through some tough times this year. They fired Patrick Robinson, the creative director and face of the brand (and still haven't named a successor), and then there was that whole logo change fiasco. So we're happy to report, after taking a tour through Gap's spring collection yesterday, that the retailer is back on track. They've returned to the casual Americana that made them a staple in everyone's wardrobe. It's back to the basics--jeans, tees, cotton dresses, striped sweaters--but with a focus on making them true quality stand-bys you can rely on and mix with your fancier designer pieces. There's an emphasis on comfort, but not at the cost of style.
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The Gap went through some tough times this year. They fired Patrick Robinson, the creative director and face of the brand (and still haven't named a successor), and then there was that whole logo change fiasco.

So we're happy to report, after taking a tour through Gap's spring collection yesterday, that the retailer is back on track. They've returned to the casual Americana that made them a staple in everyone's wardrobe. It's back to the basics--jeans, tees, cotton dresses, striped sweaters--but with a focus on making them true quality stand-bys you can rely on and mix with your fancier designer pieces. There's an emphasis on comfort, but not at the cost of style. See: the color blocked maxi dresses that are actually Gap Body, and the cork wedges with contrast colored heel straps. And the seersucker oxfords. We especially dug the pleat-front lightweight jeans and slouchy khakis that come in such awesome colorways you're gonna want more than one pair. Only don't forget to roll them just-so at the cuff.

**Images: Courtesy