The Gap went through some tough times this year. They fired Patrick Robinson, the creative director and face of the brand (and still haven’t named a successor), and then there was that whole logo change fiasco.
So we’re happy to report, after taking a tour through Gap’s spring collection yesterday, that the retailer is back on track. They’ve returned to the casual Americana that made them a staple in everyone’s wardrobe. It’s back to the basics–jeans, tees, cotton dresses, striped sweaters–but with a focus on making them true quality stand-bys you can rely on and mix with your fancier designer pieces. There’s an emphasis on comfort, but not at the cost of style. See: the color blocked maxi dresses that are actually Gap Body, and the cork wedges with contrast colored heel straps. And the seersucker oxfords. We especially dug the pleat-front lightweight jeans and slouchy khakis that come in such awesome colorways you’re gonna want more than one pair. Only don’t forget to roll them just-so at the cuff.