Who: Alexa Galler
What did you do before launching your own line/what is your fashion background?
I designed denim for tweens that sold at Wal Mart. Think lots of rhinestones and butterfly embroideries.
How did the line come to be?
Needless to say, making denim for Wal Mart wasn’t too fulfilling, so I ventured out on my own.
What has been your biggest challenge?
Folding garments into poly bags is quite difficult for me.
What’s the ballsiest thing you’ve had to do to for your business?
Starting a company during this recession.
Where do you see EIGHTEENTH five years from now?
What advice would you give to an aspiring designer?
Don’t give up despite the blood, sweat, and tears.