In Honor of the US Open, Here's a Look Back at Fashion's Love Affair with Tennis

Ever since the US Open began Monday, something very funny has been happening over at WWD. The industry newspaper--dedicated to reporting the comings and goings of the fashion and beauty world--has been talking grand slams and sports stats. We've been noticing tennis-related posts popping up on all sorts of fashion-related sites. In the past few days, NY Times has run a piece dissecting female players' hairstyles, WWD has reported on Ryan Harrison's "brat attack", NOWNESS premiered a dramatic, smoke-filled video starring tennis A-listers taking swings, and Vogue has run several tennis-themed features including a profile on the sports' newest stars and a look at Maria Sharapova's fashion cred. Yes, some of these have been legitimately fashion-related, but it's still a whole lot more industry buzz than has been given to other sports (Can you imagine a football-related headline on WWD!?) Let's take a look at the evolution of the fashion industry's love affair with tennis.
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Hayley Phelan
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Ever since the US Open began Monday, something very funny has been happening over at WWD. The industry newspaper--dedicated to reporting the comings and goings of the fashion and beauty world--has been talking grand slams and sports stats. We've been noticing tennis-related posts popping up on all sorts of fashion-related sites. In the past few days, NY Times has run a piece dissecting female players' hairstyles, WWD has reported on Ryan Harrison's "brat attack", NOWNESS premiered a dramatic, smoke-filled video starring tennis A-listers taking swings, and Vogue has run several tennis-themed features including a profile on the sports' newest stars and a look at Maria Sharapova's fashion cred. Yes, some of these have been legitimately fashion-related, but it's still a whole lot more industry buzz than has been given to other sports (Can you imagine a football-related headline on WWD!?) Let's take a look at the evolution of the fashion industry's love affair with tennis.
Photo: Getty

Photo: Getty

Ever since the US Open began Monday, something very funny has been happening over at WWD. The industry newspaper--dedicated to reporting the comings and goings of the fashion and beauty world--has been talking grand slams and sports stats.

We've been noticing tennis-related posts popping up on all sorts of fashion-related sites. In the past few days,

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Exhibit D: Maria Sharapova Sharapova, pictured here in Vogue 2009, is sort of like Kournikova--except she's actually good at tennis. Ever since being named World No. 1 in 2005, Sharapova has gone on to design a line of

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Exhibit E: Designers Take To the Courts Tennis has been an obvious inspiration for runway shows from Tommy Hilfiger (pictured left), Lacoste and Hermes for many years now. And most recently,

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Exhibit F: Stella McCartney for Adidas Outfits Caroline Wozniacki Wozinacki is currently ranked No. 1 in the world--and thanks to Stella McCartney for Adidas' duds, she's also one of the most stylish players on the court.