Full of bright, playful colors with a high-fashion sensibility, Juicy Couture’s latest line of accessories is putting the “couture” back into Juicy–And who better to capture that than blogger/photographer Jamie Beck and her Web designer fiancée, Kevin Burg of the ever popular (and aesthetically exquisite) tumblr From Me to You.
The duo have been tapped by Juicy to create a series of Cinemagraphs (a more sophisticated version of a GIF) for the brand’s Tumblr, Facebook and also to be featured in the collection’s display ads. “We were captivated by Jamie and Kevin’s work and see it not just as a trend of animated images happening in the blogosophere, but a new form of photography and art that they have really perfected,” said Matthew Ellenberger, SVP Creative Services of Juicy Couture. “With their vision behind the lens and our designs, it’s a perfect mix to make a digital impact.”
Indeed so. For anyone unfamiliar with the blogging duo’s work, Beck and Burg seamlessly blend beautiful images with looped video content, so that the overall effect is both eerily lifelike and completely hypnotic–We swear, we could watch some of their cinemagraphs for hours. And with the campaign’s subject already being so captivating–I mean who could resist this cool Feeling Moody bracelet–we’ll no doubt be glued to our screens even longer!