Of course, we’re talking about Parisian pastry company Ladurée, whose pretty pastel macaroons have taken the fashion industry by storm (seriously, what would Fashion Week be without them?)–and whose first US store has officially opened on the Upper East Side at 864 Madison Ave, between 70th and 71st streets.
But while Ladurée may have broken ground in America–don’t expect the company to compromise it’s Parisian roots. “When you’re here, you don’t feel like you’re in New York,” explains the company’s President David Holder. “You feel like you’re in Paris. That’s really what I wanted.” Holder is right–with its marble floors, mint walls and real antique paintings (which Holder tells us come from his parent’s home), the new Ladurée outpost does indeed feel like a little corner of Paris.
And if you’re not NYC-based, don’t fret–you may not have long to wait until a Ladurée pops up in a town near you. “First we’re bringing the brand here to New York, then we’re going to open up a Salon de Thé in SoHo, and then we will start our expansion across America,” Holder, clad in a dapper bespoke suit, told us yesterday.
As for his rabid fashion fans–Blake Lively and Sofia Coppola among them–who will no doubt frequent the new NYC outpost, Holder counts himself as “very lucky.”
“We have some [collaborations] in the works,” he said smiling coyly, “But they are still confidential.”