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Lauren Conrad’s been blogging for Forbes.com (random, though maybe not so random, since she’s a mini mogul) and she dropped this little tidbit in her last column:

Right now, one of my main objectives is to expand TheBeautyDepartment.com into a product line. I am currently researching all of my options, but should begin the process of executing an actual line very soon—stay tuned.

This probably isn’t much a of a shocker for anyone who reads her blog, TheBeautyDepartment. Rumors were swirling even the week she launched that her ultimate goal was to get into the beauty game. And we suspect she’ll be really successful.

She’s aligned herself with some knowledgeable professionals, her hair stylist Kristen Ess and makeup artist Amy Nadine. And she has a super cute platform from which to market it. She obviously has a knack for finding trends (dip dye hair, anyone?) And she already has a viable clothing line, Paper Crown. It’s a ready-made lifestyle empire.

Will you buy into LC’s beauty vision?