Attending Hoffman’s Spring presentation, aptly named “Mara Mexicana,” was like being at a fiesta with Mariachi bands to boot. While Hoffman drew inspiration from famed Mexican painter Frida Kahlo, the cheerful patterns and colors undoubtedly channeled the designer’s personal life. “It was time for celebrating life and enjoying the fruits of our labor,” Hoffman said. “I just had a baby and thought, ‘It’s time for life, it’s time for color’.”
The collection boasted six different prints in palates from neon to neutral. There were laid back rompers with eye popping Aztec prints in oranges and blue, sheer silk crepe tunics, and dashikis with neon embroideries (a nod to her swimwear collection).
For accessories, Hoffman collaborated with Holst and Lee to create amazing, statement rope necklaces and cloth earrings using her own fabrics. She even customized the shoes by adding her signature silk blends to wedges from a previous show. As for the hair, TIGI’s Nick Irwin created the intricate updo’s by weaving additional prints into synthetic hair to build massive, braided buns.
After the presentation, Hoffman reunited with her baby boy, Joaquin Jasper, who was also clad in the bright, printed fabrics. We had to ask, is she thinking about launching a children’s line? “I would love to!” she exclaimed. “If anybody’s out there that wants to back a kid’s line, I want to do it!” We’ll keep you posted.
**All images: Imaxtree