Is Missoni for Target the most in demand thing ever? As you may have heard, the highly anticipated Missoni for Target collection went on sale yesterday online and in stores. While Target’s brick and mortar locations seem to still be in one piece, the same cannot be said for Target.com, which crashed within a couple hours of becoming available, meaning even Target was unprepared for our Missoni for Target hunger.
Target told the Times, in a piece published this morning, that the demand was “unprecedented” and higher than Black Friday, you know, the biggest shopping day of the year. The Times hints that the crash may have had something to do with the fact that Target separated from Amazon’s ecommerce, but Target says it was due solely to the demand for the products, which we can believe. Shoppers even got creative by ordering over the phone and using Target’s mobile site. Desperate times!
Speaking of the products, the 400-piece collection is not yet entirely sold out. Swimwear and lingerie are still in stock, as are a cute black and white zig zag tee, a green corduroy jacket, a few maxi skirts, v-neck sweaters and a few cardigans. The sweater dresses, my personal favorite (and everyone else’s) are mostly gone, unfortunately. Also gone: almost all of the women’s accessories.
HOWEVER, inexplicably, it seems the entire collection is on eBay already. The Times counted 6,600 Missoni for Target items on the online auction site at 5pm yesterday and there seem to be even more now. To give you an idea of pricing, a throw that was $39.99 has 33 bids and is now going for over $180.
Missoni for Target: You can get it, but it’s not going to be easy.