YouTube makeup tutorials (a genre popularized largely by Michelle Phan, aka Rice Bunny) are huge among the teenaged set, but these girls may just have to step aside. Meet five-year-old makeup maven, Madison, who is taking precocious to a whole new level with her YouTube makeup tutorials.
Thankfully, it’s all done in a refreshingly unsexy way–Madison’s mom seems to get it, and never lets her child look too, you know, creepy. Case in point? While Madison is showing us how to do a “bridal look” (um, hilarious) she says, “First is foundation, but my mom doesn’t let me wear it, so…” and then shows us on her hand. She then proceeds to throw around lingo like “stippling brush” as easily as Pat McGrath.
Madison started posting makeup videos about seven months ago. And for those of you who are into child development, it’s quite astonishing to see how her speech has progressed since then. This is one articulate little child. She also is a wise soul. Take her video “Nail Polish of the Week #3.” In it she models a variety of looks, from Hello Kitty to Disney princess, then proclaims, “It doesn’t matter what you wear, as long as your nail polish looks gorgeous.” It probably took cosmetics companies hundreds of hours of focus groups to come to the same conclusion. She’s also keenly on-trend. In a recent back-to-school “haul” video, she shows us some of-the-moment polka dot shorts that she scored.
Madison has a penchant for MAC products, and Nicole by OPI has gifted quite a few nail colors to the young color whiz. She also shills for Sigma makeup brushes, but this is all clearly disclosed, so no controversy there.
And just in time for Halloween, Madison has posted a series of tutorials for some Halloween looks: vampire princess, clown, and sunflower. In the sunflower video (above) she debuts what we hope becomes her signature catchphrase: “Chicka chicka wow wow!”