Nomia Spring 2012: O'Keefe's New Mexico in New York

Nomia designer Yara Flynn has always been popular with the avant garde art-y/fashion-y set, so it was fitting that her spring 2012 presentation involved mixed media. A video of models on beach in Montauk opened the show, Georgia O’Keefe's haunting voice provided the soundtrack. A real live runway show followed the short film to show off Flynn's collection inspired by O'Keefe's travels to New Mexico. Her signature cutouts on dresses and reinforced knees on pants were still there, but there was a heightened maturity and grace to this collection. “I obviously didn’t go to New Mexico to shoot a video,” Flynn said. "And I didn’t want it to be too literal, so we went to the dunes in Montauk. My brand is associated with downtown and I wanted to take it somewhere purer.”
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Nomia designer Yara Flynn has always been popular with the avant garde art-y/fashion-y set, so it was fitting that her spring 2012 presentation involved mixed media. A video of models on beach in Montauk opened the show, Georgia O’Keefe's haunting voice provided the soundtrack. A real live runway show followed the short film to show off Flynn's collection inspired by O'Keefe's travels to New Mexico. Her signature cutouts on dresses and reinforced knees on pants were still there, but there was a heightened maturity and grace to this collection. “I obviously didn’t go to New Mexico to shoot a video,” Flynn said. "And I didn’t want it to be too literal, so we went to the dunes in Montauk. My brand is associated with downtown and I wanted to take it somewhere purer.”
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Nomia designer Yara Flynn has always been popular with the avant garde art-y/fashion-y set, so it was fitting that her spring 2012 presentation involved mixed media. A video of models on beach in Montauk opened the show, Georgia O’Keefe's haunting voice provided the soundtrack.

A real live runway show followed the short film to show off Flynn's collection inspired by O'Keefe's travels to New Mexico. Her signature cutouts on dresses and reinforced knees on pants were still there, but there was a heightened maturity and grace to this collection.

“I obviously didn’t go to New Mexico to shoot a video,” Flynn said. "And I didn’t want it to be too literal, so we went to the dunes in Montauk. My brand is associated with downtown and I wanted to take it somewhere purer.”

The quotation Flynn chose of O’Keefe’s to play over the video goes like this: “It fitted to me exactly. Something that’s in the air. It’s just different. The sky is different. The stars are different. The wind is different...Other people may get interested and I don't want them interested.” O’Keefe was talking about New Mexico, but in the themes of discovery and preservation, we can sense Flynn’s own anxiety about being a young designer with a ton of "buzz."

This was a collection that showed a mastery of fusion: the video came together with the live show; the city and the desert; the provocative and the practical. Flynn is a designer who is proving that her vision cannot be limited to “downtown” or New Mexico, or New York.

**All images: Courtesy Nomia