Proenza Schouler Spring 2012: Making the 1950's (and Shag Carpeting) Cool Again

Walking into the warehouse space where Jack McCollough and Lazaro Hernandez show their Proenza Schouler collection is like walking into to a parallel universe of cool. I mean, where else do you get to see Pharrell Williams and Anna Wintour sitting next to each other and having a chat? And this time the universe is lined in... shag carpeting reminiscent of my grannies sun room? I always adore a good dose of irony and these two guys know how to dish it. This spring summer collection was a perfect mashup of 50's Miami/road side architecture colliding with the cool girl that Proenza Schouler always seems to outfit. Taking cues from Googie architecture, the work of Morris Lapidus and 50's car interiors, the collection was a lovely take on "so wrong it's right."
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Walking into the warehouse space where Jack McCollough and Lazaro Hernandez show their Proenza Schouler collection is like walking into to a parallel universe of cool. I mean, where else do you get to see Pharrell Williams and Anna Wintour sitting next to each other and having a chat? And this time the universe is lined in... shag carpeting reminiscent of my grannies sun room? I always adore a good dose of irony and these two guys know how to dish it. This spring summer collection was a perfect mashup of 50's Miami/road side architecture colliding with the cool girl that Proenza Schouler always seems to outfit. Taking cues from Googie architecture, the work of Morris Lapidus and 50's car interiors, the collection was a lovely take on "so wrong it's right."
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Walking into the warehouse space where Jack McCollough and Lazaro Hernandez show their Proenza Schouler collection is like walking into to a parallel universe of cool. I mean, where else do you get to see Pharrell Williams and Anna Wintour sitting next to each other and having a chat? And this time the universe is lined in... shag carpeting reminiscent of my grannies sun room?

I always adore a good dose of irony and these two guys know how to dish it. This spring summer collection was a perfect mashup of 50's Miami/road side architecture colliding with the cool girl that Proenza Schouler always seems to outfit. Taking cues from Googie architecture, the work of Morris Lapidus and 50's car interiors, the collection was a lovely take on "so wrong it's right." The textured cat eye sunglasses were heaven, and the brown/yellow/green print mixed with body hugging color blocking was the ultimate take on the print trend we have seen so many times already this week. I also fell immediately in love with the black and cream raffia woven and coated poodle skirt shaped dresses with athletic style top halves. The looks from this show all felt very luxurious and fun while maintaining that sense of wearability--even the fun printed sparkly numbers at the end.

**All images: Imaxtree