Reebok Has to Refund $25 Million to Consumers for False Claims About its Toning Shoes

Well, this is interesting...and it's about time. The Federal Trade Commission (FTC) has ordered Reebok to provide $25MM in refunds to consumers who bought their various toning shoe products, WWD reports. According to a complaint filed by the FTC, Reebok claimed that their shoes can increase strength by 11-28% in your calves, legs, and butt muscles compared to exercising in regular old shoes. Except none of that is backed up by any actual science. Oops.
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Well, this is interesting...and it's about time. The Federal Trade Commission (FTC) has ordered Reebok to provide $25MM in refunds to consumers who bought their various toning shoe products, WWD reports. According to a complaint filed by the FTC, Reebok claimed that their shoes can increase strength by 11-28% in your calves, legs, and butt muscles compared to exercising in regular old shoes. Except none of that is backed up by any actual science. Oops.
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Well, this is interesting...and it's about time. The Federal Trade Commission (FTC) has ordered Reebok to provide $25MM in refunds to consumers who bought their various toning shoe products, WWD reports.

According to a complaint filed by the FTC, Reebok claimed that their shoes can increase strength by 11-28% in your calves, legs, and butt muscles compared to exercising in regular old shoes. Except none of that is backed up by any actual science. Oops.

David Vladeck, the director of the FTC’s Bureau of Consumer Protection told WWD, “The FTC wants national advertisers to understand that they must exercise {Ed.note: Ha! Pun intended?} some responsibility and ensure that their claims for fitness gear are supported by sound science."

If you've coughed up $60 to $100 for Reebok's EasyTone walking shoes or flip flops, or their RunTone running shoes, you can get your hard-earned dollars back either directly from the FTC or through a court approved class-action lawsuit. Now you can take that money and put it towards a new bike or proper gym membership.