As the night wore on (and a monsoon raged outside), Surface to Air revelers made their way from the store’s new flagship to the late-90s staple B Bar on Bowery. By the time we got there, we were soaked to the bone, but somehow all the lovelies and trendsters miraculously managed to stay fresh and dry through their transit. Another 90s reference of the night–lots of guys toting bulky backpacks, which got to be kind of a bitch navigation-wise as the bar got crowded.
We spotted Surface to Air co-founder Jérémie Rozan schmoozing with his party people, plus DJ/fashion girl Mia Moretti, Genevieve Jones, and Emily Weiss (who did a drive-by for some champers and photo ops), editor of the Fashionista-awarded “Best Fashion-y Beauty Blog” Into the Gloss. Kid Cudi himself stopped by later, along with Chromeo, who performed for the pumped up crowd.
On our way out, to our pleasant surprise, we bumped into James “PJ” Ransone. Who, you ask? Well, hipster subway commuters may recognize as the denim-clad guy in those Opening Ceremony x Levi’s ads, but fans of The Wire know him as tragic, trigger-happy longshoreman Ziggy Sobotka. Apparently, he just finished off a party-hopping sesh with True Blood heartthrob Alexander Skarsgard (who was not in attendance, sorry, ladies), so he was pretty happy to hear us exclaim “Ziggy!” when he walked in the door.
Based on his work with Opening Ceremony (turns out, he’s friends with co-founder Humberto Leon) and his other expected appearances during Fashion Week – Richard Chai for one – we were wondering if he was going to be this week’s surprise actor guest (kind of like Aziz Ansari from last season).“Yeah, I’m running around a lot this week,” Ransone told us. “Just because I have a bunch of stuff that’s coming in the next month and a half. I did the whole second season of How to Make it in America where I play the rival clothing company owner. And I have this movie, Son of No One, which comes out in November, so yeah, I’m trying to make it look like I’m around a lot more than I actually really am.”
But is he actually truly into fashion? “I actually probably am really anti-fashion to the extent that I believe clothes should be built to last for a lifetime,” he prudently admitted. Makes sense, but maybe skip telling that to your host of the evening.
**Photo credits: Billy Farrell Agency