Susan Sarandon, John Leguizamo and More Unconventional Models Star in Uniqlo's Fall Campaign

You might not have pegged John Leguizamo or Tumblr founder David Karp for models, but Uniqlo is bringing out their blue steel. Uniqlo's fall "Voices of New York" campaign, which drop this week, features Susan Sarandon, Laura Linney, John Leguizamo, Glee-star Darren Criss, Tumblr founder David Karp, and Esperanza Spalding (you know--the jazz singer who "stole" Bieber's Grammy), WWD is reporting. With two huge outposts opening in NYC on Fifth Avenue and 34th Street--traditional tourist hotspots--Uniqlo is expanding its "Made for All" philosophy with this super diverse cast.
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You might not have pegged John Leguizamo or Tumblr founder David Karp for models, but Uniqlo is bringing out their blue steel. Uniqlo's fall "Voices of New York" campaign, which drop this week, features Susan Sarandon, Laura Linney, John Leguizamo, Glee-star Darren Criss, Tumblr founder David Karp, and Esperanza Spalding (you know--the jazz singer who "stole" Bieber's Grammy), WWD is reporting. With two huge outposts opening in NYC on Fifth Avenue and 34th Street--traditional tourist hotspots--Uniqlo is expanding its "Made for All" philosophy with this super diverse cast.
Photo: WWD

Photo: WWD

You might not have pegged John Leguizamo or Tumblr founder David Karp for models, but Uniqlo is bringing out their blue steel.

Uniqlo's fall "Voices of New York" campaign, which drop this week, features Susan Sarandon, Laura Linney, John Leguizamo, Glee-star Darren Criss, Tumblr founder David Karp, and Esperanza Spalding (you know--the jazz singer who "stole" Bieber's Grammy), WWD is reporting.

With two huge outposts opening in NYC on Fifth Avenue and 34th Street--traditional tourist hotspots--Uniqlo is expanding its "Made for All" philosophy with this super diverse cast. Appealing to as many people as possible while remaining cool and relevant is a tricky balancing act, but Uniqlo's done it with success so far. A combination of great design collabs and relatable celeb models seems to be doing the trick.