The Kardashian sisters officially launched their Kardashian Kollection for Sears at their campaign photographer Annie Liebovitz’s studio in the meatpacking district Tuesday night. And while I, and most of the guests at the press preview, had gotten soaked through thanks to an unending downpour, Kim, Kourtney and Khloe looked impeccably coiffed and, yes, chic in their Sears’ togs–not to mention enviably dry.
Since the Kardashians are a family that sticks together, mama Kris was there too–looking super hot in that black polka-dot sheer Stella McCartney–and so was Kourtney’s beau Scott Disick.
The sisters were on publicist lock-down and not talking to any reporters (save the NYT, sad face), so we happily chatted with Bruno Schiavi–the designer who worked with the sisters to produce their Sears collection.
Kim, Kourtney and Khloe might be sisters by they’ve got different styles. “Kim’s Hollywood, Kourtney’s the bohemian and Khloe’s the rocker,” Schiavi explained, “and we tried to blend them together.”
And it seems they blend well. Even though the collection has only been on Sears’ shelves for less than a week, items from the collection have already sold out–before the official launch. According to Schiavi, hot ticket items so far include that leopard jumpsuit Khloe is wearing the Annie Liebovitz-shot campaign, as well as the “fiesta bra” Kourtney wears in the racier campaign shot.
The early success bodes well for the Kardashian Kollection, which plans to launch leisure and active wear in October, denim in December and home in February. And the empire keeps on growing.
But one more quick question for Schiavi–will Kardashian denim promise a Kardashian ass? “It’s all about enhancing your assets,” he says. And while Schiavi designs shapewear for Dr. Ray there will be no shapewear tricks in Kardashian denim. “It’s all in the way they’re cut,” he says.
Click through for photos of the Kardashian fam and the collection.
**All Photos: Wire Image