Dior’s new commercial for its popular scent J’Adore just dropped and it features long-time face of the brand, Charlize Theron. In it, Charlize sneaks incognito into the Versailles Hall of Mirrors for a fashion show. Along the way she meets icons and famous Dior fans Marlene Dietrich, Grace Kelly, and Marlilyn Monroe (their famous faces are all CGI’ed in seamlessly–it’s a neat trick). She then dons a shimmery gold Dior gown and struts the runway to much acclaim.
What’s really interesting about this ad (directed by Seven Years in Tibet director Jean-Jacques Annaud) is that Dior is still firmly aligning its beauty brands with its fashion brand. Back when Kate Moss did the Dior Addict lipstick commercial, Galliano hadn’t yet had his infamous meltdown. It was set on Dior’s SS 2011 runway, and much was made of the fact that Galliano was nowhere to be seen in the commercial, which dropped after all the controversy.
Dior is obviously proud of its fashion history and is staying on-message with its various campaigns–Dior the brand is simultaneously moving on and embracing its heritage.