Prada just released a new video companion to their fall ad campaign called “Real Fantasies” that, to be honest, is a pretty strange fantasy: part moving collage, part dollhouse, part real dancing models all set to slightly jarring futuristic music.
It’s an interesting, arty way to view the fall collection in motion, to be sure. Live models twirl around in dresses and a hand inserts various “paper” models at random, while beautifully decorated rooms fall in and out of the background of what looks like the inside of an M.C. Escher house. Once you get used to the flashiness, you can see the references to the collection’s mod inspiration: a model trapped in a vintage TV, another driving a sports car away from a Frank Lloyd Wright-style house, tiny ’60s Volkswagons (or are they Minis?) driving across the screen. It’s a little trippy, but since when is that a bad thing? It’s a nice break from the prettiness of many fashion films, although we’d like a better soundtrack.
What’s your take?