Doo-Ri Chung Is the Next Guest Designer at Macy's

We haven't even had a chance to try on the Giambattista Valli for Macy's collection yet--which hits stores next week--but the retailer has already announced its next collaboration. Doo-Ri Chung, who just made headlines after dressing Michelle Obama for a state dinner in South Korea, is the next to design a line for the mass retailer's Impulse line, WWD is reporting. The collection will drop February 15 and be available for about eight weeks; prices will range from $39 to $159. So what the collection will look like? You can expect to see the draping, color-blocking and prints that Doo-Ri is known for on mini and maxi dresses, leggings, blouses, and trenches, another Chung signature. As for designing at a lower price point, Doo-Ri says it wasn't much of a challenge.
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We haven't even had a chance to try on the Giambattista Valli for Macy's collection yet--which hits stores next week--but the retailer has already announced its next collaboration. Doo-Ri Chung, who just made headlines after dressing Michelle Obama for a state dinner in South Korea, is the next to design a line for the mass retailer's Impulse line, WWD is reporting. The collection will drop February 15 and be available for about eight weeks; prices will range from $39 to $159. So what the collection will look like? You can expect to see the draping, color-blocking and prints that Doo-Ri is known for on mini and maxi dresses, leggings, blouses, and trenches, another Chung signature. As for designing at a lower price point, Doo-Ri says it wasn't much of a challenge.
Photo: WWD

Photo: WWD

We haven't even had a chance to try on the Giambattista Valli for Macy's collection yet--which hits stores next week--but the retailer has already announced its next collaboration. Doo-Ri Chung, who just made headlines after dressing Michelle Obama for a state dinner in South Korea, is the next to design a line for the mass retailer's Impulse line, WWD is reporting.

The collection will drop February 15 and be available for about eight weeks; prices will range from $39 to $159. So what the collection will look like? You can expect to see the draping, color-blocking and prints that Doo-Ri is known for on mini and maxi dresses, leggings, blouses, and trenches, another Chung signature. As for designing at a lower price point, Doo-Ri says it wasn't much of a challenge. "The customer is very different from whom we’ve catered to before, but I really didn’t have to adapt," Chung said. "Macy’s wanted to keep the design level high. I didn’t feel the challenge was very different.” A rep for Macy's called Chung's clothes "modern couture for the new millennium customers."

All we know is, kudos to Macy's for choosing a woman designer this go-round. We can't wait to see their upcoming collabs, which the retailer tells WWD will continue into 2012. Any guesses as to who will be next?

Update: Macy's shared a few more sketches from the collection. Check out the gallery below.