Eryn Brinié Spring 2012, Plus the Full Campaign Starring Sasha Pivovarova and What Happened to Their Cute Store

Earlier this week, I stopped by a Soho showroom to check out the spring 2012 collections of Eryn Brinié and Kai-Aakmann. Both are chic, modern, affordable brands based out of Korea that we've really, really liked ever since they arrived stateside around 2008. Eryn Brinié (which is not an actual person, but a name meant to evoke the Parisian feel of the brand) even had a store on the main drag of Broadway in Soho for a while, which sadly closed last year. Seeing Eryn Brinié's spring collection made me even more sad that I wouldn't be able to just pop into a store (which happened to be just 4 blocks from our office) and buy the whole thing next spring. I wanted everything. It was all pared back, sweet, feminine pastel perfection. Highlights include a peachy double-breasted slouchy silk blazer, a knee-length grey dress with subtle pleating, a black bias cut dress with sheer draping on the shoulders and a simple The Row-esque white maxi skirt. The best part: it's all under $300. So what happened to the store?
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Dhani Mau
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Earlier this week, I stopped by a Soho showroom to check out the spring 2012 collections of Eryn Brinié and Kai-Aakmann. Both are chic, modern, affordable brands based out of Korea that we've really, really liked ever since they arrived stateside around 2008. Eryn Brinié (which is not an actual person, but a name meant to evoke the Parisian feel of the brand) even had a store on the main drag of Broadway in Soho for a while, which sadly closed last year. Seeing Eryn Brinié's spring collection made me even more sad that I wouldn't be able to just pop into a store (which happened to be just 4 blocks from our office) and buy the whole thing next spring. I wanted everything. It was all pared back, sweet, feminine pastel perfection. Highlights include a peachy double-breasted slouchy silk blazer, a knee-length grey dress with subtle pleating, a black bias cut dress with sheer draping on the shoulders and a simple The Row-esque white maxi skirt. The best part: it's all under $300. So what happened to the store?
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Earlier this week, I stopped by a Soho showroom to check out the spring 2012 collections of Eryn Brinié and Kai-Aakmann. Both are chic, modern, affordable brands based out of Korea that we've really, really liked ever since they arrived stateside around 2008.

Eryn Brinié (which is not an actual person, but a name meant to evoke the Parisian feel of the brand) even had a store on the main drag of Broadway in Soho for a while, which sadly closed last year. Seeing Eryn Brinié's spring collection made me even more sad that I wouldn't be able to just pop into a store (which happened to be just 4 blocks from our office) and buy the whole thing next spring. I wanted everything. It was all pared back, sweet, feminine pastel perfection. Highlights include a peachy double-breasted slouchy silk blazer, a knee-length grey dress with subtle pleating, a black bias cut dress with sheer draping on the shoulders and a simple The Row-esque white maxi skirt. The best part: it's all under $300.

So what happened to the store? We hear there were issues with the lease and they didn't like the location. (Our guess: they probably weren't moving enough merchandise to afford the exorbitant Broadway rent) But, that doesn't mean the end of U.S. retail for the brand. They do want to open another store eventually--but in a different location. For now, you can shop their stuff on Revolve, Piperlime, NastyGal and Tobi and at Pixie Market in New York.

Click through for our favorite looks from the super cute collection, plus the equally cute campaign starring Sasha Pivovarova.