Patrik Ervell‘s has been a name to watch since he launched his eponymous menswear line in Spring 2008. His shows draw a hip who’s who kind of crowd, he’s stocked at all the right places (Barneys, Opening Ceremony, Creatures of Comfort), and he was a CFDA nominee for best menswear designer this past year. Men swoon over his clothes and girls do, too apparently. He told The Cut earlier this year, “at our online store, 20 percent of our customers are women.” So designing womenswear was the logical next step. His first capsule collection for women will land in stores and online this month.
“I’ve always had a lot of girls buying my menswear so it felt like a very natural step to take,” Ervell told us. “I think my girl might sometimes dabble in menswear pieces but the new collection also has a serious women’s component too.”
So what was different about designing for women? “There is a part of the collection that comes pretty directly from the menswear and from the feeling of menswear…function above all else,” Ervell said. “And then there is a part that is entirely new for me, where function becomes less important and the design becomes entirely about form. That’s the exciting thing about designing women’s clothes and also the challenging thing.”
Take a look at Ervell’s first go at womenswear. We’d say he’s off to a great start. KT Auleta shot the looks, and Kirsten Dunst already wore an Ervell tux to the CFDAs.
The collection ranges in price from $380 for a baby alpaca sweater to $1450 for a tuxedo Blazer in navy wool twill with a hand painted silk lapel and can be found at Opening Ceremony in New York and LA, at Ervell’s pop-up shop on 57 Walker St. in New York through November 2 and online at www.patrikervell.com.