Illamasqua Theatre of the Nameless Collection: Illamasqua has some of the most creative marketing around. From a press release: “Teased by the sweet pungent tang of opium, the air throbs with the electric shock of naked flesh. Dare to feel the intensity of the club’s intimate caress by abandoning yourself to the glorious wonders of unfettered night-time make-up.” Er, yes. But the colors are spot-on for fall and you won’t find more concentrated color anywhere. (Sephora, $14-$27.50)