We never thought we’d be writing about shoelaces, but leave it to someone to go and make super expensive ones. Thanks to amazing style editor Bobbie Thomas over at the Today Show, we are now aware that we can own pure gold or silver shoelaces. And you thought $39,000 for a backpack was a lot of money.

For $19,000, a company called Mr. Kennedy will make you 24-carat gold laces (two of them!) which take about 120 hrs to make by hand. The downside? You can only order 10 units. Bummer. If $19k is a bit steep for you, you can opt for the silver version, which are only $3,000–plus they’ll allow you to order up to 30! Perfect for the stocking stuffer to go along with that million dollar fountain or I Dream of Jeannie yurt.

The company is based in Colombia, and says the name is inspired by Harvey Kennedy, who is widely credited with inventing the shoelace in 1790. On their website they say: “Mr. Kennedy and precious shoelaces was an idea inspired by the creativity of the people of Quinchia, Colombia. The artisan mining industry there has led to a jewelry market with skills unparalleled around the world (maybe it’s the coffee).” We totally like the Mr. Kennedy company based on the coffee comment alone, and if they can sell $19,000 shoelaces, good for them. Maybe gold velcro can be their next project.