When we first heard that Mike “The Situation” Sorrentino was launching a tuxedo line, we feared the worst. I mean this is the man who Abercrombie & Fitch offered six figures to stop wearing their clothes. Well the look book has finally arrived (via MTV Style) and we have to say, it’s actually worse than we expected.
The tuxedo line for FLOW Formal Wear, is (of course) called The Situation, and the brand has definitely stayed true to its name with their latest Jersey-fied look book. Between Sitch’s creepy pouts and supremely awkward modeling poses–not to mention the general tackiness of the collection–we’re not sure what the skeeziest part of this look book is. Though we’re probably going to have to go with the ladies giving come-hither glances (and in one case, lying down on a bed) in the background–there’s a different one in almost every each shot (and sometimes multiple ladies).
As for how The Sitch is qualified in any way to rep a formal wear line–don’t worry guys, it’s because he’s a trendsetter (duh). He apparently told In Touch: “[FLOW] approached me because I’m a trendsetter. DTF has a new meaning: Down to Formal! I’m really excited to show a classier, more sophisticated side of myself.” Right, because this look book screams class.
Well, at least he’s got a shirt on for once.
Photos: Courtesy of FLOW Formal Wear’s Facebook