Juicy Couture is all about bringing the glamorous and fun side of fashion into the everyday (okay, and sometimes tedious) task of getting dressed in the morning. Enter their Northern Star Mini Bag–guaranteed to spice up any wardrobe. With tonal sequins and an iconic chain strap–it’d be pretty hard to put this baby on and not smile. (Go ahead and try, we dare you).
To capture the fashion-forward spirit of this piece and others, Juicy has tapped blogger/photographer Jamie Beck and her Web designer fiancée, Kevin Burg of the ever popular (and aesthetically exquisite) tumblr From Me to You.
Instead of mere two-dimensional photos, the duo will create a series of Cinemagraphs (a more sophisticated version of a GIF) for the brand’s Tumblr, Facebook and also to be featured in the collection’s display ads. “We were captivated by Jamie and Kevin’s work and see it not just as a trend of animated images happening in the blogosophere, but a new form of photography and art that they have really perfected,” said Matthew Ellenberger, SVP Creative Services of Juicy Couture. “With their vision behind the lens and our designs, it’s a perfect mix to make a digital impact.”
We couldn’t agree more. For anyone unfamiliar with the blogging duo’s work, Beck and Burg seamlessly blend beautiful images with looped video content, so that the overall effect is both eerily lifelike and completely hypnotic–We swear, we could watch some of their cinemagraphs for hours. And with the campaign’s subject already being so captivating, we’ll no doubt be glued to our screens even longer!