Karl Lagerfeld Labelfeld is certainly living up to his new name. It sounds like his brand could be getting significantly bigger than it already is in the next few years. With his new (or, relaunched) namesake signature line, Karl has the opportunity to put his name on just about any product he wants to through licensing deals. And despite the fact that he only announced the launch of Karl Lagerfeld Paris a few days ago, he is already label-stamping.
WWD announced this morning that he's collaborating with mass accessories company Fossil on watches for men and women set to launch in spring 2013...and that 'innerwear' would likely be next (is that like underwear?). Pier Paolo Righi, president of Karl Lagerfeld apparently "indicated to WWD earlier this week that a string of licensing deals was in the works." This year, we saw the framework laid for a wide-reaching Karl Lagerfeld brand with his line for Macy's and the launch of his fragrance Karleidoscope. There were also those seemingly odd side projects like Rachel Bilson's Magnum ice cream commercials, a Diet Coke campaign, chocolate Baptiste Giabiconi sculptures, a Volkswagen commercial, publishing Nietzsche’s writings and designing luxury pens. And don't forget there may even be a coffee table book in the works.
Of course, Lagerfeld is not the first designer to stamp his name across all categories, but because he's always been so closely associated with "luxury," it does feel like a bit of a shock to the senses. What's next? Towels? A cosmetics line? Can Lagerfeld transform into a full-on accessible lifestyle brand? That seems to be the direction in which he's headed and if so, it should be an interesting transformation to watch.