Karl Lagerfeld's New Fragrance Includes a Small Sponge Shaped Like his Profile

What is so fantastic about Karl Lagerfeld is that he doesn't hesitate to take on semi-silly projects (Diet Coke, pens) with the utmost seriousness of purpose. We first giggled back in August at the brilliant name of his new fragrance, Karleidoscope. Today WWD has more details about the fragrance, and we are completely intrigued. There's no denying that Lagerfeld is creative--he came up with the name, concept and advertising for Karleidoscope. He shot the ad--at left--with model Bianca Balti. And what it smells like?
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What is so fantastic about Karl Lagerfeld is that he doesn't hesitate to take on semi-silly projects (Diet Coke, pens) with the utmost seriousness of purpose. We first giggled back in August at the brilliant name of his new fragrance, Karleidoscope. Today WWD has more details about the fragrance, and we are completely intrigued. There's no denying that Lagerfeld is creative--he came up with the name, concept and advertising for Karleidoscope. He shot the ad--at left--with model Bianca Balti. And what it smells like?
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What is so fantastic about Karl Lagerfeld is that he doesn't hesitate to take on semi-silly projects (Diet Coke, pens) with the utmost seriousness of purpose. We first giggled back in August at the brilliant name of his new fragrance, Karleidoscope. Today WWD has more details about the fragrance, and we are completely intrigued.

There's no denying that Lagerfeld is creative--he came up with the name, concept and advertising for Karleidoscope. He shot the ad--at left--with model Bianca Balti. And what it smells like? Karl tells WWD, "A fragrance is not made to be explained by words." We totally agree with him, but for the record, Karleidoscope has notes of "patchouli fraction orpur, benzoin Laos orpur, tonka bean, musk, and heliotrope."

The best part of all this (after the name) is the packaging. Lagerfeld's profile is incorporated twice. The bottle top is a faceted lens through which you can see his silhouette multiple times, you know--like a kaleidoscope. And inexplicably, there is also a small black sponge shaped like his profile, which you can spritz and then daintily dab onto your clavicles. Or wherever. We want the bottle for this feature alone. But alas, it will only be available in Europe, starting October 11.