Kate Middleton Who? Bridal Shows Not Feeling the Kate Effect (But Maybe the Kim Kardashian Effect)

After all the hub-bub over the royal wedding--and particularly, the wedding dress--we were sure we'd see a slew of Middleton-inspired looks this bridal season. But according to the Wall Street Journal, "bridal experts played down any Kate Middleton effect." Although Middleton's gown attracted over 600,000 visitors when on display at the Buckingham palace, it hasn't been as big a hit for civilian brides. "Other designers copied [Middleton's gown] and had it on the runway right away, but what we noticed though, is that nobody bought it," designer Gregory Nato of Fancy New York bridal, told the Journal. Indeed, bridal heavy-hitters like Oscar de la Renta, Vera Wang, Monique Lhuillier and Carolina Herrera showed almost exclusively bare-armed looks and many of the silhouettes bore only a vague (if any) resemblance to the famous Sarah Burton for McQueen dress. However there was a familiar silhouette, perhaps thanks to another royal wedding of sorts: that mermaid/trumpet style Kim Kardashian chose for her big day was everywhere--on the runways of Vera Wang, Oscar de la Renta and Monique Lhuillier. Could Kim K really have more selling power than Kate Middleton when it comes to wedding dresses? Hmm....
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Hayley Phelan
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After all the hub-bub over the royal wedding--and particularly, the wedding dress--we were sure we'd see a slew of Middleton-inspired looks this bridal season. But according to the Wall Street Journal, "bridal experts played down any Kate Middleton effect." Although Middleton's gown attracted over 600,000 visitors when on display at the Buckingham palace, it hasn't been as big a hit for civilian brides. "Other designers copied [Middleton's gown] and had it on the runway right away, but what we noticed though, is that nobody bought it," designer Gregory Nato of Fancy New York bridal, told the Journal. Indeed, bridal heavy-hitters like Oscar de la Renta, Vera Wang, Monique Lhuillier and Carolina Herrera showed almost exclusively bare-armed looks and many of the silhouettes bore only a vague (if any) resemblance to the famous Sarah Burton for McQueen dress. However there was a familiar silhouette, perhaps thanks to another royal wedding of sorts: that mermaid/trumpet style Kim Kardashian chose for her big day was everywhere--on the runways of Vera Wang, Oscar de la Renta and Monique Lhuillier. Could Kim K really have more selling power than Kate Middleton when it comes to wedding dresses? Hmm....
A look from Monique Lhullier Bridal. Photo: WWD

A look from Monique Lhullier Bridal. Photo: WWD

After all the hub-bub over the royal wedding--and particularly, the wedding dress--we were sure we'd see a slew of Middleton-inspired looks this bridal season. But according to the Wall Street Journal, "bridal experts played down any Kate Middleton effect."

Although Middleton's gown attracted over 600,000 visitors when on display at the Buckingham palace, it hasn't been as big a hit for civilian brides. "Other designers copied [Middleton's gown] and had it on the runway right away, but what we noticed though, is that nobody bought it," designer Gregory Nato of Fancy New York bridal, told the Journal.

Indeed, bridal heavy-hitters like Oscar de la Renta, Vera Wang, Monique Lhuillier and Carolina Herrera showed almost exclusively bare-armed looks and many of the silhouettes bore only a vague (if any) resemblance to the famous Sarah Burton for McQueen dress. However there was a familiar silhouette, perhaps thanks to another royal wedding of sorts: that mermaid/trumpet style Kim Kardashian chose for her big day was everywhere--on the runways of Vera Wang, Oscar de la Renta and Monique Lhuillier. Could Kim K really have more selling power than Kate Middleton when it comes to wedding dresses? Hmm....

According to Nato, though, celebrity inspiration has little to do with a bride-to-be actually choosing her gown. “A modern bride is creating an original event for herself. She’s bringing her personality into it."

We have to say, it's kind of heartening to hear that there is a limit to Kate's selling power--and that, on their wedding day, all people really want is to look like themselves.