So, as you’ve no doubt heard by now, Kim Kardashian and Kris Humphries are getting divorced after just 72 days of being married. Kim confirmed her divorce to her
overlord producer Ryan Seacrest earlier today and TMZ has the docs to prove it which cite “irreconcilable differences”.
In a statement Kim said, “After careful consideration, I have decided to end my marriage. I hope everyone understands this was not an easy decision. I had hoped this marriage was forever, but sometimes things don’t work out as planned. We remain friends and wish each other the best.“ Her soon-to-be ex Kris Humphries appears to have been blindsided by the news, having released his own statement to TMZ saying, “I love my wife and am devastated to learn she filed for divorce…I’m willing to do whatever it takes to make it work.”
Yeah, yeah, yeah. We don’t believe any of it. At this point, don’t you feel a little taken? After the reported $18 million Kardashian and Ko. are estimated to have made off the wedding from television rights, photo placements, advertising and product placements, it’s hard not to see our ‘royal’ wedding as one big money making scam. And we bet the vendors involved, including Vera Wang who personally appeared in E!’s wedding special and designed Kim’s three wedding dresses, are none too pleased about how this is going down either.
We checked in with Jo Piazza, celebrity journalist and author of the forthcoming book, Celebrity, Inc.: How Famous People Make Money, about how the divorce will affect brands tied up in all things Kardashian.
“What I am starting to hear is that those vendors [who participated in the wedding] are pissed and they should be,” says Piazza. “Especially someone like Vera Wang who pretty closely aligned her personal brand with Kim’s in the wedding special. This wedding was very obviously a publicity stunt and a money grab by the Kardashian family. The divorce will tarnish their brand, E!’s brand and even some of the vendors who participated in the circus.”
Wang’s brand might suffer but they won’t bring down the queen of bridal. “This isn’t a brand killer for Vera Wang but she probably will take some heat,” says Piazza. “As the divorce stories start flying around the Internet today each and every one of them is going to mention Kim’s three Vera Wang gowns–that isn’t the kind of product placement Vera was hoping for when she got involved with the Kardashians.”
UPDATE: The Wall Street Journal also points out that Kim’s marriage didn’t even last long enough to see Vera Wang’s Kardashian-inspired kollection for her lower priced line White by Vera Wang White hit stores. The collection goes on sale at David’s Bridal in February. Vera Wang refused to comment on the matter.
We’d love to hear your thoughts on this: Do you think Vera Wang’s brand will suffer? Do you think the whole wedding was a sham? Or is all press good press? We’re sure Kardashian Ink. will find a way to rake those divorce dollars, too.