Full disclosure: I am a Madewell addict. I started out innocently--it was a pair of jeans that was my gateway drug, so to speak--but at this point I'm almost laughably obsessed with the brand. So, naturally, I set out for the Spring 2012 presentation with an extra spring (sorry) in my step--despite the torrential downpour.
But upon entering the presentation space, stuffed with fresh wild flowers, mossy stones and, of course, clothes, I fell even more in love with the brand. (I warned you: I'm obsessed).
Seriously, though, putting my fanaticism aside, I can objectively say that you're going to want to buy: a) The colorful printed silk maxi skirts b) A pair of perfectly-worked-in jeans from their new premium denim line Rivet and Thread c) The red platform sandals d) A striped linen dress with fitted bodice e) The striped or patterned pants f) All of the above
You already know my answer (it's f, duh!) but click through the album and find out for yourself.
Our only bone to pick is that this good stuff doesn't go on sale until spring!