Juicy Couture is all about bringing the glamorous and fun side of fashion into the everyday (okay, and sometimes tedious) task of getting dressed in the morning. Enter their Northern Star Mini Bag–guaranteed to spice up any wardrobe. With tonal sequins and an iconic chain strap–it’d be pretty hard to put this baby on and not smile. (Go ahead and try, we dare you).
To capture the fashion-forward spirit of this piece and others, Juicy has tapped blogger/photographer Jamie Beck and her Web designer fiancée, Kevin Burg of the ever popular (and aesthetically exquisite) tumblr From Me to You.
Instead of mere two-dimensional photos, the duo will create a series of Cinemagraphs (a more sophisticated version of a GIF) for the brand’s Tumblr, Facebook and also to be featured in the collection’s display ads. “We were captivated by Jamie and Kevin’s work and see it not just as a trend of animated images happening in the blogosophere, but a new form of photography and art that they have really perfected,” said Matthew Ellenberger, SVP Creative Services of Juicy Couture. “With their vision behind the lens and our designs, it’s a perfect mix to make a digital impact.”
We couldn’t agree more. For anyone unfamiliar with the blogging duo’s work, Beck and Burg seamlessly blend beautiful images with looped video content, so that the overall effect is both eerily lifelike and completely hypnotic–We swear, we could watch some of their cinemagraphs for hours. And with the campaign’s subject already being so captivating, we’ll no doubt be glued to our screens even longer!
Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure – these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.
–Steve Jobs, 2005, Stanford Commencement Speech. The world truly lost a creative genius yesterday. RIP.

Technology is great and all (and we couldn’t survive without it), but let’s be honest: it’s not always great looking. Touchscreens, portable readers and laptops have traditionally been boxy and boring. While that trend is slowly changing as tech becomes sleeker, fashion is helping to speed the process up a bit. Luckily, designers know that we, as both technology and shopping addicts, want to make our handheld devices look just as cute as our outfits, and there are tons of great items out there that do the trick.
Take my phone, for example. It may be smart, but its design is fairly uninteresting from a fashion standpoint. So, I keep a collection of cases in rotation and change them up to match my outfit or mood. After all, a phone is the one accessory you’re never, ever without–why should it look the same every day? You can find covers in almost every store, from reusable sticky skins to heavy-duty hard cases (for us accident-prone users), to make your phone a little less basic. My favorite idea? Reusable stickers–Chanel makes adorable lipstick print ones. It doesn’t stop there though; what about your headphones? You wouldn’t leave your ears naked on a night out–your earbuds deserve the same treatment. Toss those boring factory-issued buds for something crazy; the studs on these Lady Gaga’s Heartbeat 2.0 could just about function as earrings.
You might not be changing up your laptop as frequently, but who says you have to stick with that plain white fruit-shaped logo? You can get customizable skins from SKinIt in almost any style or color. Really obsessed with Miu Miu’s prints? Copy, paste and print–you’ll have the coolest laptop at #FW. Don’t forget to get a good carrier too, like this Marc Jacobs galaxy-print tote; you don’t want to just chuck your laptop in your purse!
The best cover selection though, hands down, are available for tablets. From the books and movies you store on them to the games you play and RSS feeds you read, your tablet is of the utmost importance. Show it some love with something pretty to keep it safe. Any brand worth it’s logo has a reader case, done in any material from leather to an ironic marble notebook slip.
Join the conversation on Twitter with #IntelEMP.
**This post is brought to you in partnership with Intel(R) who are all about making our lives better (and faster!) with technology–today and tomorrow. Since we use Intel-Inspired technology every waking moment to bring you the latest fashion news, we appreciate what they’re doing.

Photo: Beauty Counter Blog
OK, so maybe we were a bit too enthusiastic in our last post about the Chanel polishes you’ll be wearing next spring. Turns out that the pearly white seen on many of the models might not even be produced, according to Beauty Counter Blog, who had the good fortune to be backstage at the Chanel show. Read more »

Box, accordion, top-stitch, knife, plisse… the parade of pleats this spring has been a bit overwhelming, though quite welcome. While they come in many forms, designers are favoring sheer fabrics for pleated skirts. In fact, despite being a familiar trend which has been kicking around for the past few seasons, it seems to have gained some additional momentum, as we’ve noticed Prada and Chloe using the technique for their spring collections. Read more »