A rep from men’s luxury brand St. Croix apparently told TMZ today that their turtleneck sales have shot up dramatically since yesterday’s untimely death of Apple genius Steve Jobs. The brand’s black mock turtlenecks, which retail for $175 and are available here, were a part of his uniform. From TMZ:

You’ll recall, Jobs famously rocked the high-neck knitwear during his keynote addresses for Apple — and now, the company that makes his favorite sweaters says Jobs’ death has doubled its business.

A rep for the St. Croix clothing brand tells TMZ, as soon as news broke that Jobs had passed, their mock turtlenecks flew off the shelves — adding, St. Croix has experienced an “almost 100% increase in sales” since yesterday.

While it does kind of rub us the wrong way that companies are already trying to capitalize on someone’s untimely death, perhaps it’s also nice that fans of Jobs want to honor him and a brand that he was loyal to for so many years.

TMZ also notes that St. Croix are planning to hold a memorial for the former CEO and a rep tells them, “We have a great respect for everything he did and we’re glad he believed in our American-made product.”