Anyway, Tavi had high tea with stylist and Lula editor-in-chief Leith Clark in a suite at the Pierre Hotel in New York and the highlights of their conversation have just been published on NOWNESS. They sat in “fluffy marshmallow beds” and talked for an hour and a half about how Lula has inspired Tavi, why Tavi started her blog, and why she’s nostalgic for things she’s too young to have experienced. Even more of their convo, which maybe wasn’t “serious” enough for NOWNESS, is on the site’s Facebook page, where they talk about remakes of ’80s movies and Zac Efron. Tavi also bring up her best friends Elle Fanning and Hailee Steinfeld. Here are the best things we learned:
The first issue of Lula was kind of an accident:
Leith: The first issue we did was almost by accident. I thought, “I’m going to make my dream magazine, and when I’m 80 I’ll show it to my grandkids and say, ‘Look, I made this,’” I didn’t even think about other people seeing it… And distribution is at about 121,000 copies now.
Tavi put a note in a copy of Lula and left it in a bookstore in the Chicago suburbs:
Tavi: The witchy one with Ali Michael on the cover [September 2008]…my friend sent it to me. Then I found it at the local bookstore and I was like, “No one here [in the Chicago suburbs] reads this. Do they?” So I left a note in one of the copies.
Leith: You wrote a note and left it in the store?
Tavi: Yes, because I didn’t think other people in my town read it. It felt like a secret.
Leith: What did you write in the note?
Tavi: Something simple like, “If you buy this copy write to me.” I mean, we just emailed but never actually met. I think she goes to my school, but I didn’t want to be creepy.
Tavi started her blog to be part of a community outside of her own:
It was before bloggers were sitting front row, when the only people who read fashion blogs were other people with fashion blogs. Susie Bubble was my hero. I wanted to be a part of that community. I was in middle school, hated it. I was not a very social person. I would go home and make something, read or watch movies and I wanted a new outlet.
Leith called Tavi out for being nostalgic for things she didn’t experience, Tavi can’t figure it out either:
Leith: You’re nostalgic for things you didn’t experience, which is interesting. I read Sassy magazine. I was the right age when it came out. It’s interesting that you want to read it now.
Tavi: It’s the same with the music that I like. I can’t really figure that out either. If you go on Tumblr, it feels like half of the internet consists of teenagers wishing they were alive in the 60s. And one thing that I’m writing about for Rookie is about why the 21st century isn’t that bad. It’s like, “We have Miranda July you guys!”
Tavi’s never seen Dirty Dancing:
Leith: I remember when I first watched Dirty Dancing—I think I was in third grade—I didn’t understand that Penny had an abortion.
Tavi: I’ve never seen Dirty Dancing.
Elle Fanning took her grandma to a Chanel dinner:
Leith: Yeah, I know. We sat across from each other at a Chanel dinner during couture fashion week. I love a girl who sits down and says, “This is my grandma.” That’s a good beginning to a dinner. Then a week later I met Dakota with her mom at Wimbledon. They have a really great family, those two.
Tavi thinks Elle Fanning and Haillee Steinfeld will be “classic” people:
Tavi: I don’t know. In a way that makes me understand why people are so bitter towards my generation, because everything is a cover or a remake or a sequel. But, you know, each generation is a product of the one before. That’s why I also do like seeing Elle Fanning. It feels like you already know she’s going to be this classic person.
And all the campaigns: Marc Jacobs with the Fannings, and then Miu Miu with Hailee [Steinfeld]. I hate to clump them all together, but they do represent something. No pressure.