In recent years, video has become increasingly popular as a promotional tool for many industries, but especially fashion, which makes perfect sense given the highly visual nature of this world. Plus, uploading a video onto Youtube and watching it go viral is much more cost-effective than, say, paying thousands of dollars for ad space in a magazine. This season, almost every print ad has a video to go along with it and many brands, some of which don't even do proper ad campaigns, went the extra mile, producing short films that are impressive in their own right.
As the fall 2011 campaigns rolled out over the past few months, we've seen the largest and most impressive and entertaining assortment of videos yet. There was dancing, singing, nudity, and, of course, amazing clothes. So, we've decided to round up the best ones in our first-ever Fashion Video Awards. And don't worry--you won't find any boring ones like "best engineering."
Our only critique of this bunch is that there were not nearly enough cats. I mean, if you want your video to go viral...
Even so, click through to watch what we felt were the 10 best fall 2011 fashion videos, plus the prestigious awards we've bestowed upon each one.
Best Visual Effects: Mulberry
Most Creative Storyline: Markus Lupfer
Most Pornographic: Mugler
Most Interactive: Mary Kate and Ashley Olsen for StyleMint October
Most Hipster-y: Alexa Chung for Madewell
Most Creepy and Pretty Simultaneously: Vanessa Bruno
Most Efficient: YSL
Most Hilarious: Agent Provocateur
Most Terrifying: Miu Miu "Muta"
Video of the Season: Lanvin