The new employee will be expected to “oversee the digital ad strategy of the two properties…manage current accounts, generate new business, work to develop new ad solutions, and also be capable of handling the trafficking/tech side.” The individual must have “3+ years of digital sales experience” and be “outgoing and self motivated, with a positive attitude.” (Though we’d like to add a that a potential candidate better have a sense of “integrity” to the list as well.)
The salary is “competitive,” and considering that Schuman said he made between a quarter and half a million dollars off of just two ad accounts alone, we’re guessing (hoping?) the new person will be compensated more than fairly.
Up until now, Schuman himself has been selling ads for both Garance Dore and The Sartorialist, and this new hiring is a slight departure from the pair’s hands-on approach, perhaps signaling that they’re intent on becoming a fully-fledged media company (leaving the term “personal style blogger” in the dust). It’s not exactly a surprise either, considering, as the Mediabistro posting claims, “every month, the two sites reach a combined audience of more than 2 million unique visitors.” Which is certainly nothing to sneeze at: To put things into perspective, it’s nearly double the uniques that Vogue.com gets.
Regardless of the reasoning, one thing is sure: Schuman and Dore are blazing the trail yet again when it comes to the blogosphere, proving that blogs can mean (and make) serious business too.