When the gay marriage bill was passed in New York, we couldn’t help but wonder what impact that might have on the New York-centric fashion industry and apparently neither could Cathy Horyn. In the Times today, she writes about stylish gay couples heading down the aisle and the outfits they have to choose from.
We have been seeing some unconventional wedding attire during bridal fashion week, and there are pieces that could work well for a lesbian wedding. See: simpler options like the pants suit, and tea length dresses that could counter a partner wearing a longer more traditional dress. According to Horyn, same-sex couples are a growing market that designers and retailers will be catering to. And J. Crew is happy to be one of those retailers.
J. Crew’s president and creative director Jenna Lyons says that since the bill passed, J. Crew’s wedding shop has outfitted many lesbian couples, and these new customers have informed what they are choosing to put in the store. Apparently, there is now a “need for simpler dresses, as a way for a woman to differentiate herself if her partner decides to go the princess bride route.” Lyons is also “considering” offering a white pantsuit, though she says “It’s not necessarily for a lesbian.”
We might even be seeing same sex couples in J. Crew’s catalog (again)–a suggestion made by Mickey Drexler when the bill passed. But, they don’t see it as just a marketing move. Lyons said, “We talked about it as soon it happened. It was a show of solidarity and support.”
Another reason to love J.Crew even more than we already do.