Check Out Spring the 2012 Eyewear Collections from The Row, Oscar de la Renta and More, Plus a Chat With Linda Farrow's Tracy Sedino

In just a few years, Linda Farrow has become one of the coolest names in designer sunnies. The Linda Farrow label has been around since 1970, but has been rejuvenated in recent years thanks to an expanding roster of ongoing collaborations with designers we love, like Matthew Williamson, Dries van Noten, Alexander Wang, The Row and most recently Prabal Gurung and Oscar de la Renta. At a recent press preview for the spring 2012 Linda Farrow collections, we caught up with Tracy Sedino, who, along with Linda Farrow's son Simon Jablon, revived the brand in 2004, when they began licensing deals.
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In just a few years, Linda Farrow has become one of the coolest names in designer sunnies. The Linda Farrow label has been around since 1970, but has been rejuvenated in recent years thanks to an expanding roster of ongoing collaborations with designers we love, like Matthew Williamson, Dries van Noten, Alexander Wang, The Row and most recently Prabal Gurung and Oscar de la Renta. At a recent press preview for the spring 2012 Linda Farrow collections, we caught up with Tracy Sedino, who, along with Linda Farrow's son Simon Jablon, revived the brand in 2004, when they began licensing deals.
Linda Farrow for The Row Spring \'12

Linda Farrow for The Row Spring \'12

In just a few years, Linda Farrow has become one of the coolest names in designer sunnies. The Linda Farrow label has been around since 1970, but has been rejuvenated in recent years thanks to an expanding roster of ongoing collaborations with designers we love, like Matthew Williamson, Dries van Noten, Alexander Wang, The Row and most recently Prabal Gurung and Oscar de la Renta.

At a recent press preview for the spring 2012 Linda Farrow collections, we caught up with Tracy Sedino, who, along with Linda Farrow's son Simon Jablon, revived the brand in 2004, when they began licensing deals.

"We didn't know whether we wanted to start our own line straight away," she told us. "Because we had so much passion for the industry and the designers, we decided that we would collaborate. It wasn’t really a business plan. It all happened sort of organically, working with brands that we love or brands that contacted us that we love."

In terms of the balance of input between the Linda Farrow side and the designer, Tracy says it varies. "For instance, someone like Dries van Noten knows exactly 100% what he wants and then he’ll send the design, the colorways, everything that he wants and then we’ll just make sure that it’s made in the best way possible. There are other designers who will ask us for assistance...in trends and everything else, so it depends." As far as brand she'd like to collaborate with in the future, she says, "they're all taken," but if they weren't, she would love Celine or Lanvin.

In addition to designer collaborations, the company also produces Linda Farrow luxe, a very cool in-house luxury eyewear line. As a heritage brand from the '70s, Linda Farrow has always been seen as a bit vintage-inspired, but with a modern edge. "With Linda Farrow luxe, it’s still very much inspired by the original Linda Farrow collection, but it’s all made out of the highest quality materials. It's based on classics but made in a very, very luxury high quality method."

Click through for a peek at Linda Farrow Luxe spring 2012, plus the super lust-worthy spring collections of The Row, Alexander Wang, Charlotte Olympia, Dries Van Noten, Matthew Williamson, Agent Provocateur and Oscar de la Renta.