Rocha’s new jewelry line is called Coco Rocha for Senhoa. The line, in addition to being pretty darn lust-worthy, also benefits Senhoa, an organization dedicated to helping Cambodian victims of human trafficking, WWD is reporting. Rocha’s own celever tagline for the line? “Accessorize Your Conscience.”
The supermodel told Refinery29 that the collaboration came about when she met one of the founders of Senhoa, Lisa, at her wedding last year. “Lisa explained to me the mission of the charity, how these girls have been saved from human trafficking, and then gifted me with a beautiful bracelet that the girls had made, which I ended up wearing the morning of my wedding.” Rocha was so impressed with the quality of the designs, and the touching story behind them, that the model began wearing Senhoa to her many red carpet events and eventually came up with the idea to do a collaboration with the company.
The result is a seven piece collection consisting of two pairs of earrings, two bracelets, one necklace and two body pieces, which will retail for $60 to $195, with the exception of the body pieces, which will go for a pretty pricey $995. The collection features a lot of chain-like details and spikes, which the model-designer told Refinery29 was a “[reflection of her] personal design aesthetic,” and is all handmade by the women of Senhoa, whom the proceeds will go to.
We have to say, the jewelry line’s not bad for a first-timer. And it’s certainly a step up from Rocha’s short-lived (and pretty misguided) clothing line, Rococo. What do you think of the collection?
See more images from Coco Rocha for Senhoa below.
Photos: WWD and Refinery29