We must give props to the clever kids over at Fashin for constructing this fake Prada ad featuring indie pop star Lana Del Rey (and her lips) and then posting it as if it were real to see which fashion blogs would bite. So far some of Fashin’s commenters, Racked, Refinery29 and Ology have all taken the bait – though Refinery29 called it out as a fake immediately and Racked was wary. (Sample comment on Fashin, “ikr wow such a fierce stunning miuccia muse.”)

We, too, were suspicious that Del Ray’s collagen’ed lips were starring in a legit Prada campaign so we got in touch with the people at Prada who confirmed that the ad is indeed a fake. The image is from an editorial in the November issue of Brit mag Wonderland.

Fashin, we’re impressed. More please.