The UK’s Advertising Standards Agency (ASA) must be really bored or something this month. First they pulled Dakota Fanning’s Marc Jacobs Oh Lola ad because she was holding a huge bottle between her legs (we sort of get that one–SORT OF). They’ve now shifted their censoring sights to another American starlet, Hailee Steinfeld, who starred in that cute fall 2011 Miu Miu campaign. Or was it not cute at all, but secretly sinister?
The UK’s ASA has deemed the Miu Miu ad featuring the 14-year-old Steinfeld sitting on a train track “irresponsible because it depicted a child in an unsafe location,” the Telegraph is reporting. Yup. Prada countered this claim with the statement that she “could have easily moved from where she was sitting because she was not restrained in any way.” Here are a few other arguments that we can add to the list:
-She’s 14, not a toddler. She knows that she should get up off that track if a train comes.
-IT’S AN AD AND IT’S FAKE AND EVERYONE KNOWS THIS.
If we lived in the UK we would be slightly annoyed that government money and energy was being put into this. Are these ads even running anymore? Brands are moving into their resort campaigns now, and Miu Miu made damn sure they wouldn’t court any more controversy by casting 34-year-old model Guinevere van Seenus in theirs. Anyway, it’s unclear whether the ASA is officially pulling or banning these ads, or just putting a strongly worded statement out there.
We would like to ask Seth Meyers’ to do a “REALLY?!?” about this one.