Last night's Lucky Shops VIP shopping night was a bit of stylish mayhem in the middle of Manhattan's Meatpacking District. I estimate there were at least a zillion people in attendance, all carrying reusable Lucky shoppers loaded with discounted designer duds and nibbling away at the most adorable miniature hors d’oeuvres I've ever seen. A decent smattering of celebs mingled amongst the crowd as well, also scouring the racks for deals and trying on sparkly costume jewelry.
There were two whole floors of excellent bargains, with most stalls offering 30 – 50% off of retail prices, and some even more. I spotted a $228 Plenty by Tracy Reese cardigan for $92 and several Geren Ford shorts and skirts for only $20. Rachel Roy and Rebecca Taylor's sections were both 50% off. Other big names included Charlotte Ronson, Rebecca Minkoff, and Steven Alan.
For those who wanted the full VIP experience, Maybelline NY was giving free makeovers in promotion of their "Fit Me" line and got2b had a mini salon bar where customers could try out their volumizing styling powder. On exiting the bash, customers received various goody bags based on how much they spent at the shops - the lesser goodies included makeup, organic tea, and EmergenC, and the luxe bags (for $1,000+) had a Nicholas K leather jacket inside.
Host Bridget Moynahan, who was "lucky [she] had nothing to do with organizing" such a massive event, was especially excited about all the on-sale accessories, saying she was "too shy" to get undressed in front of everyone to try on actual clothes... totally understandable! Gossip Girl's Kaylee DeFer also picked up some discount bling, and Abigail Breslin, who was there for the second year, stocked up her winter wardrobe with a coat and skirt. Celeb stylist (and possibly sweetest woman ever) Mary Alice Stephenson, talked with me about the importance of bargain shopping: "As long as you've got a good eye, you can make anything look fantastic. Now more than ever before [with so many bargains], there's no excuse not to be stylish!" She picked up some luxe items from Autumn Cashmere and Kara Ross at the shopping event, which she described as "like being with family... pretty much everyone here, I have relationships with, I support and love. It's so great to see this frenzy, people are so excited to be here."
Lucky's EIC Brandon Holley, who has made serious strides bringing the magazine into the digital age this past year, spoke to me about Lucky's online stickering capabilities and their just-launched sticker app, which lets you scan and "sticker" clothing on your smart phone while you're out shopping. "So you can start to sticker, just like you would in the magazine. It's kind of fun to think about how Lucky is like the ultimate shopping brand, how it can translate to different mediums and different platforms." It's definitely a very interesting idea, and of course perfectly timed for the holidays.
Overall, the vibe inside Lucky Shops was really energetic--if a bit overwhelming --and definitely hugely successful. It was fantastic to see so many people coming together to shop and just enjoy the night. I will say that my personal favorite moment of the night was when I accidentally (or was it...) brushed up against Iman in the crazy crowd of people. Flawless goddess.
(If you're in New York, Lucky Shops goes until 5pm today and all day tomorrow. Go here for details.)