Madonna is finally launching her own brand for grown-ups. Following the success of Material Girl, the junior’s line she does with her daughter Lola, Madonna is launching Truth or Dare by Madonna, starting with a fragrance deal with Coty. After that will come footwear, handbags and intimates. According to PR Newswire, Truth or Dare is aimed at women ages 27-50 “who have a timeless style and an innate sex appeal.”
If that sounds like you, the collection will reportedly be available exclusively at Macy’s (like Material Girl) for the initial launch in 2012, but the fragrance will get a wider distribution in 2013.
But why now? Madonna said in a statement, “Over the past several years, I have been approached countless times to create my own brand. The timing is right and I have found great partners in Iconix, who can help translate my vision to reality.”
We’re betting this line will do well and that a full-blown apparel collection is soon to come. Still, we’re a little bummed that there’s no Madonna line for the late teens–early twenties demographic. “Truth or Dare” is a perfect name for a fragrance–what Madge reference do you think they would give, say, a line of party dresses aimed at 18-24 year olds?