John Galliano, the brand, has just launched a new site called Galliano Gazette.”As you may recall, the company lost its creative director of the same name earlier this year. However, based on this new site, which is clearly a platform for the company to overhaul its brand image, you would think Galliano had been absent for decades.
Suggesting the company is keen on erasing John Galliano, the person, from everyone’s memory, the site’s “Brand” page features a photograph and in-depth profile of Galliano’s successor Bill Gaytten with little mention of Mr. Galliano or how Gaytten came to succeed him.
Still, the site is filled with homages to the disgraced designer–from the overall newspaper-y look of the site, a reference to his famous newsprint dress, to his name, Galliano, which is everywhere, despite almost no mention of the actual person at all. The weirdest part? They are selling a t-shirt as part of the fall 2011 collection with what is clearly a cartoon version of Galliano printed on the front. The description reads, “Printed t-shirt featuring a crewneck, short length sleeves, printed character on the front.” Yep, Galliano is now nothing more than a “printed character.”
While we don’t by any means condone the actions that led to Galliano’s dismissal from his namesake company, it is weird to see that LVMH has completely eclipsed him from his eponymous label, but even weirder that they’re essentially selling him as a cartoon character. Is it supposed to be ironic? We don’t get it.