Are you a small-footed gal who has a hard time finding shoes in your size that you actually like? If so, look no further than The Odd Slipper. While I, like almost everyone, am a standard size 7½ (which has its own disadvantages), it makes total sense that those with more modest feet would want options other than the kid’s section.

The site launched recently as a resource for gals who wear size 3-5½ shoe. However, it’s more than just an ecommerce site. Each week, they unveil a new shoe style, which users can vote and give feedback on. They then manufacture the best reviewed styles with the highest amount of votes and let shoppers know which styles have been picked and when they’ll be ready for sale. The advantages of this business model are that there is little risk (shoppers are getting what they want) and costs are kept at a minimum since they coordinate manufacturing directly.

The site is doing well and they hope to expand to offer even more options for petite ladies. We chatted with founder Sindy Sagastume about how the site came about, how it works and what’s next!