Archive for November 2011

scorps
Fashion Careers

Why Are There So Many Scorpios in Fashion? We Ask Astrologer Susan Miller to Explain

Could your astrological sign make you suited to a career in fashion?

As ridiculous as that may sound, Anna Wintour, Robbie Myers, Glenda Bailey, Calvin Klein, Zac Posen, Edith Head, Emilio Pucci, Kelly Cutrone, Peter Lindbergh, Alexa Chung, Isabella Blow, Daphne Guinness, Chloe Sevigny, Lauren Hutton, Jean Shrimpton and Helmut Newton are just a few of the many editors, designers, photographers and style icons who were born under the sign of Scorpio. These folks are successful, powerful, iconic and we had a hunch that it wasn’t just a coincidence.

I happen to be a Scorpio myself and considered that might be the only reason I kept noticing other fashion people with November birthdays, until I realized other people had noticed that as well, like Astrologyzone‘s Susan Miller (aka the fashion industry’s most trusted advisor).

Susan also does the horoscopes for Elle, so she’s familiar with the fashion world, and in fact, works for Scorpio editor Robbie Myers. Also, one of her daughters is Chrissie Miller, designer of Sophomore. Susan was nice enough to chat with us about Scorpio personality traits and why this particular water sign is such a great fit for the fashion industry.

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Giveaways

We’re Giving Away a Gorgeous Red Kymerah Dress Worth $300!

By Fashionista Tuesday, Nov 15, 2011 / 2:30 PM

Need a flirty little red dress just in time for the holidays? Then you’re in luck, because we totally want to give you one. Kymerah is a new label founded this year by season 5 Project Runway alum Daniel Feld. All of his garments are produced in New York City, and his focus is on making wardrobe essentials that are trend-conscious without being overtly trendy. We think this little asymmetric red frock fits the bill perfectly!

You can enter here starting Tuesday, November 15. Hurry, because you only have a week! The giveaway ends Tuesday, November 22 at noon EST. Good luck!

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Streetwalker

Street Style: L.K. Just Rolled Out of Bed

Name: L.K.

Age: 21

Occupation: Writer

How would you describe your style? Just rolled out of bed.

What are you currently reading? The Broken Wings by Kahlil Gibran.

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Fashion News Roundup

Fashion News Roundup: Toy Story Gets A Clothing Line, NYT Introduces New Style App, and Lea Michele Covers December’s Allure

The Toy Story Clothing Line You Didn’t Ask For: Pixar and Bossini, a Hong Kong based clothing company, have collaborated on a clothing line inspired by Toy Story. While you wouldn’t know it from looking at the pieces, the clothes are for men and women–not just children. As far as wearability, they should fit you just fine if you’re a pre-pubescent fifth grader. {Racked}

The New York Times Delivers Fashion to Your iPad: The New York Times is combining T Magazine, The Moment, Thursday and Sunday Styles, and the International Herald Tribune, to bring you The Collection, a new iPad app for the fashionista that just cannot get enough. Sign us up. {NYT}

Dries Van Noten Photo Exhibit: Remember the breathtaking land and cityscape prints featured on Dries Van Noten’s Spring 2012 collection? Well the original photos by James Reeve that inspired the looks are getting another day in the spotlight. They will be displayed alongside pieces from the collection in an exhibit taking place at the Song concept store in Vienna, and then again in Hong Kong, Tokyo, and Paris in the upcoming months. {WWD (subscription required)}

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Fashion Careers

The Musmanno Group is hiring a PR Account Coordinator, Beauty & Wellness!

The Musmanno Group is a luxury public relations firm that works with emerging and established brands across fashion, art, music, and beauty. We are seeking a candidate for the Account Coordinator: Beauty and Wellness position to join the team.

***Please only apply if you have at least 3 years of Beauty PR experience***

Responsibilities:
*Manage PR elements – pitching, press releases, media contacts, product placement.
*Develop and maintain relationships with members of the media in order to ensure placements.
*Develop strategic communication plans, including media opportunities, tactics, and timelines consistent with the overall PR strategy.
*Create a comprehensive public relations strategy per each brand’s distinct positioning.

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Fashion Careers

The Musmanno Group is hiring a Digital & Social Media Publicist!

The Musmanno Group is a luxury public relations firm that works with emerging and established brands across fashion, art, music, and beauty. We are seeking a Digital & Social Media Publicist to join the team.

Job responsibilities will include:
-Working in conjunction with the CEO and clients to develop social media strategies
-Tactically executing approved upon strategies
-Serving as a day-to-day contact for clients
-Generating monthly reports on behalf of clients
-Maintaining social media platforms for the company and multiple clients (i.e. Facebook and Twitter)
-Executing digital press outreach
-Aiding with the organization and execution of shows, presentations, and special events

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Photo: Getty
Collaboration

UPDATED: Donatella Versace Kills NY Daily News Spread Featuring ‘Real Girls’ Wearing Versace for H&M

While doing press for Versace for H&M, Donatella Versace said many times that she wanted to make Versace accessible to a new, younger customer. “I wanted to give it to a whole new customer, especially the younger crowd, through H&M,” Versace said at a press conference about the collection moderated by Style.com’s Tim Blanks. “I know that with the H&M collection I’m going to reach a much wider audience than usual,” Versace said earlier in a video filmed during the shoot for the commercial for the H&M line. “When I’m going to see young people in the street wearing these iconic pieces it’s going to be fun.”

But perhaps not just any young person in the street. The New York Daily News reportedly tried to arrange a shoot featuring the Versace for H&M collection on ‘real New Yorkers’–according to the reporter working on the shoot, the models are all recent grads at high profile jobs, billed as ‘New York’s new power players.’ The reporter was cautioned by H&M that “Donatella will likely not approve shooting the collection on real women.” After the reporter sent over photos of the ‘real girls’ for approval, one didn’t make the cut because she “doesn’t fit [Versace’s] branding.”

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Fashion Careers

GCK Partners is looking for an energetic and ready-to-learn f/t intern to start asap!

With 40 years of combined experience in luxury goods, fashion, entertainment, hospitality and art/design, GCK Partners specializes in public relations and media relations, events, celebrity service, business development and brand management. GCK Partners is a boutique agency where each team member plays a crucial role and we encourage creativity and determination, which are essential to our success. Our core mission is securing great press coverage for our clients in top magazines, newspapers, websites and broadcast television. In addition, we manage a range of high profile events from new product launches and store openings to film premieres and award presentations.

Job Description:
· Identify and compile client media coverage
· Maintain agency lists of editors, stylists, celebrities and industry resources
· Assist creation of media alerts, fact sheets and other materials
· Work with agency team on special event planning and execution
· Maintain agency media library
· Research/monitor cultural events

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Tom Ford
Collaboration

Tom Ford for H&M? H&M Wants It To Happen (And So Do We)

After all the hubbub over the Versace for H&M collection dies down, could Tom Ford be the next designer to collaborate with the fast fashion retailer and set the internet’s tongues a-wagging? Dear god, we hope so!

According to BusinessWeek, H&M is “keen to follow up its Versace collection with a fashion range designed by Tom Ford.” It’s a rumor that’s been around before–coincidentally (or not?), right after H&M’s last high-profile collaboration with Lanvin wrapped.

Back then, we doubted the veracity of the rumor for the same reasons we do now: Namely, that fast-fashion–and a highly publicized collaboration, which would necessitate a press tour and ad campaign with the designer–doesn’t really seem like Ford’s steez.

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Why Fashion Videos Are Increasing In Popularity (Plus the Top 10 Most Viewed Fashion Videos of All Time)

From Lanvin’s goofy dancing, Agent Provocateur‘s hilarious/super sexy/scary zombie movie and, most recently, Versace for H&M‘s elaborate (and creepy) doll house, you’ve probably noticed by now that video is where it’s at right now. To be sure, there’s hardly an ad campaign or new collaboration announced without a quirky video or at least some artfully editing behind-the-scenes b-roll to go along with it.

So what’s with the uptick in fashion flicks? In a word, YouTube. A report in Mashable today shows that video sharing site usage has grown exponentially since 2006 when just 33% of internet users visited a video sharing site. Now it’s 71%. Three billion videos are viewed each day on YouTube, and the site ratchets up around 800 million unique visitors each month. Wow.

What that means is that almost any fashion brand, not just the mega brands, can afford to get in on the game. “Web has given brands an opportunity to cheaply host and distribute video content for the first time,” Lauren Indvik writes for Mashable, where in the past, “prohibitively high costs…kept TV out of the media mixes of all but the most securely backed fashion brands.”

Mashable also broke down the web’s most popular fashion videos to date, and the results may surprise you.

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Models

Adriana Lima Doesn’t Want Teenagers to Go on a Liquid Diet Like She Did Before the Victoria’s Secret Show

Adriana Lima caught a lot of flak for her extreme pre-Victoria’s Secret fashion show diet and exercise regimen.

She admitted to the Telegraph that she worked out with a trainer every day starting in August, twice a day for the three weeks leading up to show time, and went on a liquid diet for nine days before she hit the runway on November 9. Lima was even quoted as saying she stops drinking 12 hours before the show “so you dry out” because “sometimes you can lose up to eight pounds just from that.”

To be fair, her words may have been twisted a bit as we caught Lima eating a Starbucks muffin or scone and sipping on coffee backstage (and you know those aren’t lacking in calories).

Nevertheless, news of crazy diet sent shockwaves through the internet and now Lima’s addressing the reaction.

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Photo: Getty

Tamara Mellon Rumored To Be Launching Her Own Lifestyle Brand a la Tom Ford

Well, that didn’t take long. A day after news that Tamara Mellon was leaving Jimmy Choo broke, there’s speculation that Mellon will launch her own lifestyle brand. And funding may already be in place for such a venture, WWD is reporting.

While Mellon’s ambitions aren’t portrayed in a very flattering light–WWD‘s source told the paper that “money and a high profile are important to her”–it’s understandable that she would want to branch out on her own.

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