Collaboration
Updated: Here Are the Rules for Shopping the Versace for H&M Collection When It Goes On Sale This Week
We all know what happened recently with Missoni for Target–that collection disappeared instantly, online shoppers got $25 consolation gift cards instead of cute zigzagged coffee cups, and items showed up on eBay for exorbitant prices.
H&M has always tried to prevent this type of run on its collaborations by laying down rules in advance and allowing very controlled access to the collections. (It also helps that they don’t have e-commerce. You have to be really committed to get out of your warm bed to stand in line at 4am). The Versace for H&M collection goes on sale November 17 in London (it will be available November 19 stateside), and the Telegraph is reporting on H&M’s rules for engagement. If you think you can waltz in and grab five of those pink silk dresses, think again.
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